![](https://mail.rika.digital/media/yootheme/cache/2f/Caterham-Logo-WHT-2fa63923.png)# Driving the Future. Supporting Caterham’s Electric Vision. Project V Vertical - [Automotive](https://mail.rika.digital/what-we-do#automotive) Client - [Caterham](https://mail.rika.digital/what-we-do#Caterham%20Cars) Capabilities - [Creative Design](https://mail.rika.digital/what-we-do#creative-design) - [CRM](https://mail.rika.digital/what-we-do#crm-integration) - [CX/UX/UI](https://mail.rika.digital/what-we-do#cx-ux-ui) - [Strategy](https://mail.rika.digital/what-we-do#strategy) - [Development](https://mail.rika.digital/what-we-do#technical-development-and-qa) ## Rika was entrusted by Caterham to deliver high-impact Digital Experiences, CRM Automations and Marketing Communications for the global launch of Project V; Caterham’s first fully-electric coupé concept car. ### The Business challenge Caterham, renowned for its iconic, British-built Seven lightweight sports cars and exhilarating driving experiences, embarked on an exciting new chapter with Project V — a fully-electric coupé concept. Representing a bold step into the future of electric vehicles, Project V remains true to Caterham’s core principles of lightweight simplicity, agility, and driver engagement. To support this transformative launch, Caterham partnered with Rika to design a visually striking, immersive, and high-performing digital experience, fully-integrated HubSpot CRM and a range of assets for communicating the launch and the product to a global audience. [![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Project%20V/2x/Hero%20-%20Caterham%20-%20Project%20V%201.png)](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Project%20V/2x/Hero%20-%20Caterham%20-%20Project%20V%201.png) ### Objectives The launch needed to deliver across a number of key strategic objectives - all vital levers to help bring the concept to production and road-ready life. - Introduce Caterham’s EV vision to the world. - Appeal to loyal Caterham customers and enthusiasts while captivating a new, broader audience not familiar with Caterham and its significant history. - Integrate with the HubSpot CRM to assess purchase intent, inform further investments and orchestrate global marketing engagement. [ ![](https://mail.rika.digital/media/yootheme/cache/0b/Cover%20-%20Caterham%20-%20Project%20V-0b42ef5c.png) ](https://www.youtube.com/watch?v=JZpqsB0Xerc) [![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Project%20V/2x/Hero%20-%20Caterham%20-%20Project%20V%202.png)](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Project%20V/2x/Hero%20-%20Caterham%20-%20Project%20V%202.png) Launched alongside Project V’s global debut at the prestigious Goodwood Festival of Speed, the campaign has helped generate over 6,500 sales enquiries, capturing the imagination of car enthusiasts and the wider automotive audience. Rika’s role extended beyond the brief to include CRM integrations for precise data management, multi-language content and creative, including Japanese, and dynamic visual storytelling assets that reflect the car’s origins and innovative design philosophy. ### Approach Rika approached the Project V launch with a focus on bold design, technical excellence and immersive storytelling. **Attention-Grabbing Visual Design:** Creating a visually-compelling digital experience that echoed Project V’s minimalist, yet high-performance, aesthetic. Seamless accessibility across devices, languages and cultures was essential. **Compelling Storytelling:** Highlighting Project V’s key features, such as range, its carbon fibre composite chassis and driver-focused cockpit, through rich visual creative assets. The objective was an engaging narrative that balanced technical details with emotional and sensory appeal. **Leveraging CRM:** The integration of the enterprise-class HubSpot platform provided real-time data capture, enabling Caterham to track enquiries and assess customer interest and sentiment in real time. **Launch Day Coordination:** On-site technical and creative support for Project V’s reveal at the 2023 Goodwood Festival of Speed, ensuring the digital experience aligned perfectly with the physical unveiling to the world's automotive media. ### Deliverables - **Launch campaign strategy** - **Multi-channel marcomms planning and execution** - **Creative and post-production** - **Language translations** - **Campaign landing page design and development** - **HubSpot CRM integration and automations** - **Launch event coordination** - **Real-time campaign performance analytics** ### The Outcome The launch campaign for Project V exceeded expectations, driving impressive global engagement, seeding large-scale press coverage and reinforcing Caterham’s reputation for innovation across the globe. #### Global Reach The multilingual experience captivated international audiences, supporting Caterham’s ambition to expand its footprint in the EV market. #### Broad Engagement Nearly 12,000 contacts representing an actively-engaged audience of longer-term sales leads and superfans signed-up for marketing communications and news updates. #### Purchase Intent Over 6,500 purchase enquiries generated over the launch campaign, reflecting success in activating global customer interest. #### User Experience A fast, accessible, and visually engaging experience provided a flawless window for visitors. #### Actionable Insights HubSpot CRM integration delivering valuable data, helping Caterham assess purchase intent and refine its investment and communications strategy. > "Working with Rika has been such a great experience. The team is not only super talented but also genuinely kind, approachable, and always one step ahead. They really take the time to understand what we need and come up with ideas that make a real difference. Communication is always easy, and they make every project feel effortless and enjoyable. It’s clear they truly care about their clients and take pride in what they do, we at Caterham Cars, couldn’t ask for a better agency to work with!" 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Supporting Caterham’s Electric Vision. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=75:driving-the-future-supporting-caterhams-electric-vision&catid=12) [](#)[](#) ### Ready to work together? [Let's talk ](https://rika-web.typeform.com/to/QMW018) #### UK Office Summit House (Holborn) 12 Red Lion Square, London, UK WC1R 4HQ [ (+44) 020 3367 2170](tel:004402033672170) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Europe Office Remote-first Sofia, Shumen & Plovdiv, Bulgaria [ (+359) 0888 324 237](tel:00359888324237) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Accreditations Recommended by brands. Certified by the world’s leading MarTech and media vendors. 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