![](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/LM-logo.svg)# How Rika simplified content management and removed technical debt for lastminute.com by consolidating three platforms into one, unified corporate website.

Vertical

- [Travel](https://mail.rika.digital/what-we-do#travel-and-technology)

Client

- [lastminute.com](https://mail.rika.digital/what-we-do#lastminute.com)

Capabilities

- [Search](https://mail.rika.digital/what-we-do#seo-strategy)

Project Dates

Ongoing

##  Rika partnered with lastminute.com to bring together their distributed digital corporate presence across three separate platforms.

Through a strategic website consolidation and site architecture redesign, we delivered a single platform that serves investors, media, and job seekers while eliminating operational inefficiencies. Rika was selected to lead the entire corporate website restructure, delivering the foundational work in under two weeks.

###  The Business challenge

lastminute.com needed a single digital platform to consolidate their corporate presence, eliminate operational redundancies, improve the stakeholder experience, and create a synchronised brand narrative that serves investors, media, and job seekers effectively.

 [![](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/2x/Hero%20-%20Lastminute%20-%20Website%201.png)](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/2x/Hero%20-%20Lastminute%20-%20Website%201.png)

###  Objectives

lastminute.com is a leading European travel technology company, operating across multiple markets with a strong digital presence in the travel sector.

lastminute.com operated three distinct digital properties that created a disjointed user experience and undermined the brand's story. This divided approach presented significant obstacles to effective stakeholder communication and operational efficiency:

**Disconnected brand narrative.** Three separate websites for corporate, careers, and investor content created inconsistent messaging and weakened the overall brand story.

**Operational inefficiencies.** Managing multiple platforms multiplied content management efforts, requiring separate updates and maintenance across three systems.

**Poor user experience.** Investors struggled to locate financial information, while job candidates couldn't connect career opportunities with the company's corporate vision and market success.

**High maintenance costs.** Three separate platforms incurred redundant hosting costs and demanded significant internal resources for ongoing maintenance.

**Siloed careers platform.** The isolated careers site failed to leverage corporate credibility and market leadership to attract high-quality candidates.

**Navigation challenges** Unintuitive site structure buried essential content, creating friction for all stakeholder groups.

 [ ![](https://mail.rika.digital/media/yootheme/cache/7f/Cover%20-%20Lastminute%20-%20Website-7f2988ce.png) ](https://mail.rika.digital/media/yootheme/cache/0d/Cover%20-%20Lastminute%20-%20Website-0da42531.png)

 [ ![](https://mail.rika.digital/media/yootheme/cache/87/Cover%20-%20Lastminute%20-%20Website-879c0e10.png)

 ](https://res.cloudinary.com/lastminute-contenthub/video/upload/v1648629701/DAM/Video/2022%20VIDEOS/02.22%20lastminute.com%20website%20Values%20video/LMN_UK_16x9_lm.com%20website%20Values_030.mp4)

 [![](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/2x/Hero%20-%20Lastminute%20-%20Website%202.png)](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/2x/Hero%20-%20Lastminute%20-%20Website%202.png)

###  Insights

Rika identified in the discovery stage that different stakeholders require different information pathways, but all benefit from understanding the complete company story. The solution needed to serve distinct audiences efficiently while leveraging corporate credibility to strengthen talent acquisition and investor relations.

###  Approach

Rika led the strategic consolidation of three separate websites into a single, unified platform.

This included:

**Unified platform architecture** Consolidating corporate, careers, and investor websites into one harmonised system while preserving essential functionality for each stakeholder group.

**Intelligent navigation design** Creating a mega-menu structure that efficiently guides different audience types to relevant content without creating friction.

**Content consolidation** Systematically auditing and merging overlapping content, eliminating redundancy while preserving unique value from each original platform.

**CMS implementation** Establishing a single content management system to reduce operational overhead and handle ongoing investor communications.

**API integrations** Connecting the platform with existing tools like Smartrecruiters for automated job board updates and future third-party integrations.

**Responsive design** Ensuring optimal user experience across all devices and platforms.

###  Deliverables

- **Fully responsive digital platform consolidating all three website properties.**
- **User-centric mega-menu navigation system.**
- **Single CMS platform for autonomous content management.**
- **Smartrecruiters API integration for automated job updates.**
- **SEO-optimised architecture for improved search visibility**

###  The Outcome

The new corporate website has significantly improved how lastminute.com now manages its corporate digital content and now serves different stakeholder groups:

### Core architecture and navigation established within two weeks

enabling effective content migration and roadmap to launch.

### 75% reduction in content management overhead

and eliminated hosting redundancies.

### 90% of users can now find target content within three clicks

through improved navigation architecture.

### Enhanced operational efficiency

with simplified content management and automated integrations.

### Unified brand narrative

that reinforces market credibility across all stakeholder touchpoints.

### Strengthened talent acquisition

by connecting career opportunities directly to the corporate success story.

### Consolidated SEO authority

into a single domain, improving search visibility.

### Real-time job integration

automatically syncing positions from recruitment systems.

By bringing together three platforms into one digital experience, lastminute.com now benefits from reduced operational costs, improved stakeholder experience, and autonomous control over their business communications.

> “Rika brings a wealth of experience and knowledge in business, technology, marketing and media whilst placing the importance of measurement, effectiveness and attribution at the centre of their approach, always putting the client first.”

Kirsten Beacock

Head of Corporate External Communications lastminute.com This email address is being protected from spambots. You need JavaScript enabled to view it.

#####  Related projects

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/DeLonghi/DeLonghi-hero.png)

 Eight years of digital growth partnership with De’Longhi

 ](https://mail.rika.digital/success-stories/dl-case-study)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/project-v.png)

 Driving the Future. Supporting Caterham’s Electric Vision.

 ](https://mail.rika.digital/success-stories/driving-the-future-supporting-caterhams-electric-vision-with-a-high-impact-digital-e)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Finova/Index%20Cover-Finova%20BTL.png)

 How Rika helped Finova earn the attention of the UK's most hard-to-reach lending decision-makers

 ](https://mail.rika.digital/success-stories/how-rika-helped-finova-earn-the-attention-of-the-uks-most-hard-to-reach-lending-decision-makers)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Hubspot/grid-cover-caterham-hubspot-implementation.jpg)

 Transforming customer relationships & lead management for Caterham cars with a custom HubSpot Enterprise CRM implementation.

 ](https://mail.rika.digital/success-stories/transforming-customer-relationships-lead-management-for-caterham-cars-with-a-custom-hubspot-enterprise-crm-implementation)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Cabolo/Index%20Cover%202%20-%20Cabolo.png)

 Finding the right customers before entering the market: how Rika took Cabolo from concept to launch

 ](https://mail.rika.digital/success-stories/finding-the-right-customers-before-entering-the-market-cabolo)

 [ ![Premium digital membership interface representing a private owner experience for a prestige automotive audience.](https://mail.rika.digital/images/Case-Studies/IndexRRpng.png)

 Launching a private digital membership experience for a prestige global automotive brand

 ](https://mail.rika.digital/success-stories/transforming-owner-engagement-for-a-prestige-automotive-brand)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/DeLonghi/Index%20Cover%20-%20Delonghi%20-%20Media%20Efficiency.png)

 Helping customers navigate complex product range, in-store and online.

 ](https://mail.rika.digital/success-stories/how-rika-simplified-content-management-and-removed-technical-debt-for-lastminute-com-by-consolidating-three-platforms-into-one-unified-corporate-website?view=article&id=90:delonghi-coffee-machine-selector&catid=12)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/BEVAS/GTM%20strategy%20&%20brand/index-cover-bevas-gtm-strategy-brand.jpg)

 Launching a functional beverage brand in Germany: Go-to-market strategy and multi-channel campaign execution for BEVAS.

 ](https://mail.rika.digital/success-stories/launching-a-functional-beverage-brand-in-germany-go-to-market-strategy-and-multi-channel-campaign-execution-for-bevas)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Swindon%20and%20Wiltshire%20Councils/Home-ed/hef%20-%20cover%20-%201.png)

 Empowering Home Educators: How Rika Delivered an Accessible and Innovative Careers Education Platform.

 ](https://mail.rika.digital/success-stories/empowering-home-educators-how-rika-delivered-an-accessible-and-innovative-careers-education-platform)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Finova/Index-cover-finova.jpg)

 How Rika's adaptive multi-channel campaign strategy drove high-intent marketing leads for Finova in an ultra-competitive fintech market.

 ](https://mail.rika.digital/success-stories/how-rikas-adaptive-multi-channel-campaign-strategy-drove-high-intent-marketing-leads-for-finova-in-an-ultra-competitive-fintech-market)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/Group%204.png)

 Implementing a global multi-language web application for Delphi Autoparts built on cloud-based PaaS infrastructure.

 ](https://mail.rika.digital/success-stories/implementing-a-global-multi-language-web-application-for-delphi-autoparts-built-on-cloud-based-paas-infrastructure)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/kmc-index-cover.png)

 Transforming a digital presence to drive business growth and customer engagement for Kensington Mortgages

 ](https://mail.rika.digital/success-stories/maximising-technology-investment-for-kensington-mortgages)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Devon%20CC/Index%20Cover%20-%20Devon%20CC.png)

 How Rika transformed Devon County Council’s fragmented data into a prioritised, measurable roadmap for digital self-service.

 ](https://mail.rika.digital/success-stories/how-rika-transformed-devon-county-councils-fragmented-data-into-a-prioritised-measurable-roadmap-for-digital-self-service)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kenwood/Index%20Cover%20-%20Kenwood%20-1.png)

 Kenwood Kids Club - Building a digital community platform to inspire the next generation of home cooks.

 ](https://mail.rika.digital/success-stories/kenwood-kids-club-building-a-digital-community-platform-to-inspire-the-next-generation-of-home-cooks)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/index%20grid%20-%20Lastminute%20-%20Website%201.png)

 How Rika simplified content management and removed technical debt for lastminute.com by consolidating three platforms into one, unified corporate website.

 ](https://mail.rika.digital/success-stories/how-rika-simplified-content-management-and-removed-technical-debt-for-lastminute-com-by-consolidating-three-platforms-into-one-unified-corporate-website)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/AO/hero-grid-caterham-ao-campaign-acid-green.jpg)

 Establishing a memorable brand presence and generating high-intent leads for Caterham through an Always On digital campaign.

 ](https://mail.rika.digital/success-stories/establishing-a-memorable-brand-presence-and-generating-high-intent-leads-for-caterham-through-an-always-on-digital-campaign)

 [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Swindon%20and%20Wiltshire%20Councils/Index%20cover%20-%20Wiltshire%20Council%20-%20Default.png)

 Digital Transformation for Swindon & Wiltshire Business Unit

 ](https://mail.rika.digital/success-stories/swlep-case-study)

[](#)[](#)

   ###  Ready to work together?

[Let's talk ](https://rika-web.typeform.com/to/QMW018)

####  UK Office

Summit House (Holborn)
12 Red Lion Square, London, UK
WC1R 4HQ

[ (+44) 020 3367 2170](tel:004402033672170)

[ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com)

####  Europe Office

Remote-first
 Sofia, Shumen & Plovdiv,
Bulgaria

[ (+359) 0888 324 237](tel:00359888324237)

[ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com)

####  Accreditations

Recommended by brands. Certified by the world’s leading MarTech and media vendors.

 [ ![](https://www.gstatic.com/partners/badge/images/2025/PartnerBadgeClickable.svg)

 ](https://www.google.com/partners/agency?id=2988159402)

 [ ![](https://mail.rika.digital/images/partners/meta.png) ](https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=1296516583880410&section=overview)

 [ ![](https://mail.rika.digital/images/partners/SolutionPartnerTierBadges_sm.png) ](https://ecosystem.hubspot.com/no/marketplace/solutions/rikadigital-com)

 [ ![](https://mail.rika.digital/images/partners/Digital%20Agency%20Partner.png) ](https://www.progress.com/partners/partner-locator/details/rika-digital?partnerId=001a000001iovEyAAI)

Rika is a trading name of JK Digital Consulting Limited, registered in England & Wales, No 9980411, VAT No GB 250 1028 61

 [ Privacy & Cookies ](https://mail.rika.digital/privacy-policy)

 [ Terms of Business ](https://mail.rika.digital/terms-of-business)

 [ Careers ](https://mail.rika.digital/careers)

 [ Our Brand ](https://hubs.ly/H0d4tnq0)

 [ Our Partners ](https://mail.rika.digital/partners)

- [](https://www.linkedin.com/company/6409277/admin/updates/)
- [](https://www.instagram.com/RIKADigital)
- [](https://www.youtube.com/@Rika-digital)

 [ ![](https://mail.rika.digital/media/yootheme/cache/7a/drum-logo-7aee4f4a.png) ](https://www.thedrum.com/profile/rika)

 [ ![Gold award Drum](https://mail.rika.digital/images/brand-assets/awards.svg) ](https://www.thedrum.com/awards-case-study/why-rika-lent-its-expertise-maturing-kensington-mortgages-digital-estate)

 [ ![](https://mail.rika.digital/media/yootheme/cache/b7/AWARDS%20BADGE-FINALIST-b7b0cc6d.png) ](https://thedrumawards.com/live/en/page/agency-business-nominations#/agency-business/2025/excellence-in-client-relations/rika-caterham-pure-simple-partnership-a-collaboration-at-its-strongest)

 ![](https://mail.rika.digital/images/logo-w.svg)