![](https://mail.rika.digital/media/yootheme/cache/27/delphi-logo-27849070.png)# Implementing a global multi-language web application for Delphi Autoparts built on cloud-based PaaS infrastructure. Vertical - [Automotive](https://mail.rika.digital/what-we-do#automotive) Client - [Delphi Autoparts](https://mail.rika.digital/what-we-do#Delphi%20Autoparts/BorgWarner) Capabilities - [CRM](https://mail.rika.digital/what-we-do#crm-integration) - [CX/UX/UI](https://mail.rika.digital/what-we-do#cx-ux-ui) - [Development](https://mail.rika.digital/what-we-do#technical-development-and-qa) ## With a presence in more than 150 countries, and a global network of over 2750 service centres, Delphi provides OE specification end-to-end solutions from components to sophisticated software solutions. Rika was appointed to design, develop and implement a completely new global, multi-language website for Delphi Autoparts (part of BorgWarner). The site showcases Delphi’s huge range of automotive parts and services, a technical resource library as well as a complete digital directory of their global distributor and installer networks. [![](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/2x/Hero%20-%20Delphi%20-%20Website%201.jpg)](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/2x/Hero%20-%20Delphi%20-%20Website%201.jpg) The Business challenge With a presence in more than 150 countries, and a global network of ~2750 service centres, Delphi Autoparts provides Original Equipment Manufacturer (OEM) specification end-to-end automotive solutions from components to sophisticated software. However, the existing web platform was increasingly unfit for the forward-thinking business, presenting numerous challenges: - The existing legacy web application was dated, difficult to manage and update and was monolithic in its architecture. As a result, Delphi was losing market visibility and share to its competitors and affecting sales through Delphi’s huge global network of distributors and installers. - Lead-generation performance was poor and lacked integration with the Salesforce CRM used by the territory-based sales teams across the globe. - The legacy platform was hindering digital marketing efforts and lacked robust data-capture and analysis capabilities. - Technical training for installers was sporadic and uncoordinated and technical information for customers was hard to find or missing. ### Objectives Delphi Autoparts (part of BorgWarner) needed a partner to design, develop and implement a completely new global, multi-language website. The site would showcase Delphi’s huge range of automotive parts and services, provide a comprehensive technical resource library and installer training portal, as well as providing a complete digital directory of their global distributor and installer networks. The large-scale project should also migrate, improve and translate many thousands of pages of content, guides, videos and product image assets, whilst maintaining and improving Delphi’s hard won search-engine rankings and global traffic profile. [ ![](https://mail.rika.digital/media/yootheme/cache/b3/Cover%20-%20Delphi%20-%20Website-b30353e3.png) ](https://mail.rika.digital/media/yootheme/cache/e5/Cover%20-%20Delphi%20-%20Website-e5a30d69.png) [ ![](https://mail.rika.digital/media/yootheme/cache/b3/Cover%20-%20Delphi%20-%20Website-b30353e3.png) ](https://mail.rika.digital/media/yootheme/cache/e5/Cover%20-%20Delphi%20-%20Website-e5a30d69.png) [![](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/2x/Hero%20-%20Delphi%20-%20Website%202.jpg)](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/2x/Hero%20-%20Delphi%20-%20Website%202.jpg) ### Insights Through discovery calls with Delphi’s global sales teams, Rika identified a key pain point around a lack of brand consistency and quality of content across the various global territories. This necessitated the design and development of well-defined templates and operational methodologies to be baked into the design and implementation of the platform. This would ensure the Delphi brand presentation was always consistent and high-quality, across the entire organisation. ### Approach Rika led the end-to-end design, development and deployment of a fully-customised web application built on Progress Software’s Sitefinity Cloud Enterprise Platform-as-a-Service (PaaS) infrastructure and integrated Digital Experience Platform. This included: **Agile Methodology for Project Execution** Included development of Epics and User Stories to capture all functional, technical and operational requirements across the myriad stakeholders. **Platform selection, procurement and configuration** Full analysis and selection of the strategic technology platform for Delphi/BorgWarner including comparison of functionality, DevOps and development and Total Cost of Ownership across the potential vendors. The selected cloud infrastructure dramatically reduced internal IT dependencies and associated costs. **Definition of Development and QA Processes** Configuration of the DevOps pipelines, testing and quality assurance processes to allow for continuous integration, testing and deployment of the emergent solution. **Content Production, Migration and Translation** Multi-locale management and execution of all content production and migration, including translations for eight languages, whilst specific focus on maintaining organic search indexing quality. **3rd Party Systems Integration** Implementation of integration with Salesforce for all lead-capture and nurture requirements, and integration with 3rd-party Parts inventory systems across locales. **Re-imagined UX** Implementation of UX and UI component libraries and theming, providing prospects, customers and installers with a localised, information-rich, easy-to-use web-based resource. **Training and onboarding** Supporting Delphi HQ and regional teams globally to embed best practices for platform administration and content delivery. ### Deliverables - **Progress Software Sitefinity Cloud infrastructure** - **UX wireframes, UI component libraries** - **DevOps CI/CD Pipelines and Audit Trail** - **Web Application development and 3rd-party integrations** - **Fully migrated and translated content and image/video assets** - **User Stories and Test Plans** - **Full handover of infrastructure, code and assets** - **User onboarding and training across locales** [ ![](https://mail.rika.digital/media/yootheme/cache/b3/Cover%20-%20Delphi%20-%20Website-b30353e3.png) ](https://mail.rika.digital/media/yootheme/cache/e5/Cover%20-%20Delphi%20-%20Website-e5a30d69.png) [ ![](https://mail.rika.digital/media/yootheme/cache/b3/Cover%20-%20Delphi%20-%20Website-b30353e3.png) ](https://mail.rika.digital/media/yootheme/cache/e5/Cover%20-%20Delphi%20-%20Website-e5a30d69.png) ### The Outcome The implementation transformed how Delphi is positioned, globally, and how it manages leads, supports resellers and installers, and tracks performance across its global divisions. #### Consistent global branding elevating Delphi from a disjointed global presence to a fully-integrated enterprise. #### Improved operational efficiency with simplified platform administration, software upgrades and compliance. Technical alignment with the wider BorgWarner group. #### 100% visitor visibility from first web interactions. #### Increased lead response and nurture capability, empowering HQ to monitor sales performance and optimise the customer journey. #### Direct customer insight unlocking new opportunities for marketing personalisation and campaigns. #### Smarter marketing attribution enabling more effective campaign investment decisions. By centralising all web interactions in Sitefinity, Dephi now benefits from cleaner data, better network training and product knowledge, laying the foundations for more personalised, insight-led marketing in the future. ##### Related projects [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Swindon%20and%20Wiltshire%20Councils/Index%20cover%20-%20Wiltshire%20Council%20-%20Default.png) Digital Transformation for Swindon & Wiltshire Business Unit ](https://mail.rika.digital/index.php?option=com_content&view=article&id=21:case-study-wiltshire&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Finova/Index%20Cover-Finova%20BTL.png) How Rika helped Finova earn the attention of the UK's most hard-to-reach lending decision-makers ](https://mail.rika.digital/index.php?option=com_content&view=article&id=92:how-rika-helped-finova-reach-uk-lending-decision-makers&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/kmc-index-cover.png) Transforming a digital presence to drive business growth and customer engagement for Kensington Mortgages ](https://mail.rika.digital/index.php?option=com_content&view=article&id=79:transforming-a-digital-presence-to-drive-business-growth-and-customer-engagement&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/AO/hero-grid-caterham-ao-campaign-acid-green.jpg) Establishing a memorable brand presence and generating high-intent leads for Caterham through an Always On digital campaign. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=77:establishing-a-memorable-brand-presence-and-generating-high-intent-leads-for-caterham-through-an-always-on-digital-campaign&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kenwood/Index%20Cover%20-%20Kenwood%20-1.png) Kenwood Kids Club - 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