![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/kmc-logo-wht.svg)# Transforming a digital presence to drive business growth and customer engagement for Kensington Mortgages Vertical - [Financial Services](https://mail.rika.digital/what-we-do#fintech) Client - [Kensington Mortgages](https://mail.rika.digital/what-we-do#Kensington%20Mortgages) Capabilities - [Creative Design](https://mail.rika.digital/what-we-do#creative-design) - [CX/UX/UI](https://mail.rika.digital/what-we-do#cx-ux-ui) - [Analytics](https://mail.rika.digital/what-we-do#reporting-and-analytics) - [Development](https://mail.rika.digital/what-we-do#technical-development-and-qa) ## To retain its leading position in the competitive financial services sector, Kensington Mortgages needed to transform its digital presence. Rika was appointed to help the business maximise its investment in Progress Sitefinity and build a powerful, customer-centric platform. The project delivered a unified multi-site architecture with advanced personalisation, providing a seamless and engaging experience for both consumers and professional mortgage brokers. [![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/Hero%20-%20Kensington%20Mortgages%20-%20Brokers%201%20-%202x.png)](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/Hero%20-%20Kensington%20Mortgages%20-%20Brokers%201%20-%202x.png) The Business challenge Kensington Mortgages historically operated with a limited digital presence, as its products and services were offered exclusively through mortgage brokers. However, with the evolving financial services market, the business recognised the need to engage with prospects and existing customers more effectively. The core challenge was to transform their digital landscape from a static, broker-only resource into a modern, customer-facing platform. This required a strategic overhaul to gain real-time insight into who their website visitors were, to build detailed audience profiles, and to create tailored, personalised user journeys based on first-party data. #### Objectives **Maximise investment:** Future-proof and enhance the company's existing investment in the Sitefinity DXP. **Drive growth:** Increase website visibility, engagement, and lead generation. **Consolidate & streamline:** Unify and modernise Kensington’s digital properties into a single, cohesive, and easily manageable platform. **Enable insight:** Create a data-rich environment for the marketing team to understand user behaviour and enable a continuous test, learn, and improve cycle. [![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/Hero%20-%20Kensington%20Mortgages%20-%20Brokers%202%20-%202x.png)](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/Hero%20-%20Kensington%20Mortgages%20-%20Brokers%202%20-%202x.png) Strategy Our strategy centred on leveraging Kensington's Sitefinity DXP to create a powerful, unified multi-site architecture. We implemented Progress Sitefinity Insight, a Customer Data Platform (CDP), to introduce effective personalisation and audience segmentation. This allowed us to build contextually-relevant user experiences for different audiences, from first-time buyers to existing customers. From a technical perspective, we designed and implemented a robust, scalable architecture with well-structured development and deployment pipelines. This not only streamlined site development but also addressed strict financial services auditing requirements, providing a full audit trail of content changes. The new infrastructure enabled Kensington to deliver new features faster, with greater agility and security. ### Insights Our audit revealed that Kensington's previous digital presence was a siloed system with significant technical and performance challenges. We identified an opportunity to consolidate their assets onto a unified platform, creating a single source for all customer and broker data. ### Approach Our approach was a multi-phase, full-service engagement that began with a comprehensive technology and UX audit. Key steps included: **Audience & Journey Mapping:** We developed B2B (broker) and B2C (consumer) personas to map their respective user journeys, ensuring each audience received relevant and personalised content at every touchpoint. **Mobile-First Design:** The new web application was designed with a mobile-first, conversion-focused methodology to ensure an optimal experience on the devices customers use most. **Integration:** We integrated the platform with third-party systems and CRM to provide enhanced customer profiles to the broker network and enable a seamless flow of data. ### Creative theme The creative direction focused on a re-interpretation of the brand identity for a digital-first audience. We created a mobile-first, conversion-focused design that was intuitive and engaging. The visual and user experience was designed to be clear, confident, and trustworthy, with an emphasis on making complex information easy to digest for both prospects and financial professionals. ### Deliverables - **A new direct-to-consumer web application for Kensington and its portfolio brand, New Street Mortgages, built on a single DXP instance.** - **A redesigned and redeveloped Broker Portal to provide financial professionals with enhanced tools and information.** - **Integration and implementation of Sitefinity Insight for personalisation and behavioural analytics.** - **A suite of interactive widgets, including mortgage calculators, to add dynamic content and key conversion touchpoints.** - **A robust DevOps framework with automated deployment pipelines to support a continuous improvement model.** ### The Outcome he implementation of a new customer-centric DXP delivered a transformative impact on Kensington’s business, driving both engagement and commercial success. #### Business impact: The ability to provide a personalised experience and generate qualified leads for the broker network resulted in a remarkable 200% year-on-year increase in new mortgage applications. #### User engagement: The new digital experience was met with a highly positive response. Session durations increased by 14%, and new visitor numbers grew by 40%, indicating a more engaging and effective user journey. #### Qualified leads: By enabling richer customer profiles and a more streamlined process, the platform delivered a 25% increase in qualified leads to Kensington’s preferred financial advisers. #### Operational excellence: The consolidated multi-site architecture significantly simplified security audits and compliance processes, while providing Kensington with crucial behavioural insights to refine its product offerings and marketing campaigns. The success of the project and the quality of the new digital experience earned it a shortlisting for Progress’ “Site of the Year, 2021” award and a 2024 Best use of technology Drum Award. ##### Related projects [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Swindon%20and%20Wiltshire%20Councils/Index%20cover%20-%20Wiltshire%20Council%20-%20Default.png) Digital Transformation for Swindon & Wiltshire Business Unit ](https://mail.rika.digital/index.php?option=com_content&view=article&id=21:case-study-wiltshire&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Swindon%20and%20Wiltshire%20Councils/Home-ed/hef%20-%20cover%20-%201.png) Empowering Home Educators: How Rika Delivered an Accessible and Innovative Careers Education Platform. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=67:empowering-home-educators-how-rika-delivered-an-accessible-and-innovative-careers-education-platform&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/Hubspot/grid-cover-caterham-hubspot-implementation.jpg) Transforming customer relationships & lead management for Caterham cars with a custom HubSpot Enterprise CRM implementation. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=63:transforming-customer-relationships-lead-management-for-caterham-cars-with-a-custom-hubspot-enterprise-crm-implementation&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kensignton/Website%20build/kmc-index-cover.png) Transforming a digital presence to drive business growth and customer engagement for Kensington Mortgages ](https://mail.rika.digital/index.php?option=com_content&view=article&id=79:transforming-a-digital-presence-to-drive-business-growth-and-customer-engagement&catid=12) [ ![Premium digital membership interface representing a private owner experience for a prestige automotive audience.](https://mail.rika.digital/images/Case-Studies/IndexRRpng.png) Launching a private digital membership experience for a prestige global automotive brand ](https://mail.rika.digital/index.php?option=com_content&view=article&id=72:launching-a-private-digital-membership-experience-for-a-prestige-global-automotive-brand&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/project-v.png) Driving the Future. Supporting Caterham’s Electric Vision. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=75:driving-the-future-supporting-caterhams-electric-vision&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Caterham/AO/hero-grid-caterham-ao-campaign-acid-green.jpg) Establishing a memorable brand presence and generating high-intent leads for Caterham through an Always On digital campaign. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=77:establishing-a-memorable-brand-presence-and-generating-high-intent-leads-for-caterham-through-an-always-on-digital-campaign&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/BEVAS/GTM%20strategy%20&%20brand/index-cover-bevas-gtm-strategy-brand.jpg) Launching a functional beverage brand in Germany: Go-to-market strategy and multi-channel campaign execution for BEVAS. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=68:launching-a-functional-beverage-brand-in-germany-go-to-market-strategy-and-multi-channel-campaign-execution-for-bevas&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/DeLonghi/Index%20Cover%20-%20Delonghi%20-%20Media%20Efficiency.png) Helping customers navigate complex product range, in-store and online. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=90:delonghi-coffee-machine-selector&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/DeLonghi/DeLonghi-hero.png) Eight years of digital growth partnership with De’Longhi ](https://mail.rika.digital/index.php?option=com_content&view=article&id=29:case-study-delonghi&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Kenwood/Index%20Cover%20-%20Kenwood%20-1.png) Kenwood Kids Club - Building a digital community platform to inspire the next generation of home cooks. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=69:kenwood-kids-club&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Cabolo/Index%20Cover%202%20-%20Cabolo.png) Finding the right customers before entering the market: how Rika took Cabolo from concept to launch ](https://mail.rika.digital/index.php?option=com_content&view=article&id=88:finding-the-right-customers-before-entering-the-market-cabolo&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Lastminute/index%20grid%20-%20Lastminute%20-%20Website%201.png) How Rika simplified content management and removed technical debt for lastminute.com by consolidating three platforms into one, unified corporate website. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=64:how-rika-simplified-content-management-and-removed-technical-debt-for-lastminute-com-by-consolidating-three-platforms-into-one-unified-corporate-website&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Finova/Index-cover-finova.jpg) How Rika's adaptive multi-channel campaign strategy drove high-intent marketing leads for Finova in an ultra-competitive fintech market. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=70:how-rikas-adaptive-multi-channel-campaign-strategy-drove-high-intent-marketing-leads-for-finova-in-an-ultra-competitive-fintech-market&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Devon%20CC/Index%20Cover%20-%20Devon%20CC.png) How Rika transformed Devon County Council’s fragmented data into a prioritised, measurable roadmap for digital self-service. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=76:how-rika-transformed-devon-county-councils-fragmented-data-into-a-prioritised-measurable-roadmap-for-digital-self-service&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Delphi/Group%204.png) Implementing a global multi-language web application for Delphi Autoparts built on cloud-based PaaS infrastructure. ](https://mail.rika.digital/index.php?option=com_content&view=article&id=66:implementing-a-global-multi-language-web-application-for-delphi-autoparts-built-on-cloud-based-paas-infrastructure&catid=12) [ ![](https://mail.rika.digital/images/New%20Case%20Studies/Finova/Index%20Cover-Finova%20BTL.png) How Rika helped Finova earn the attention of the UK's most hard-to-reach lending decision-makers ](https://mail.rika.digital/index.php?option=com_content&view=article&id=92:how-rika-helped-finova-reach-uk-lending-decision-makers&catid=12) [](#)[](#) ### Ready to work together? [Let's talk ](https://rika-web.typeform.com/to/QMW018) #### UK Office Summit House (Holborn) 12 Red Lion Square, London, UK WC1R 4HQ [ (+44) 020 3367 2170](tel:004402033672170) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Europe Office Remote-first Sofia, Shumen & Plovdiv, Bulgaria [ (+359) 0888 324 237](tel:00359888324237) [ This email address is being protected from spambots. You need JavaScript enabled to view it. ](mailto:enquiries@rikadigital.com) #### Accreditations Recommended by brands. Certified by the world’s leading MarTech and media vendors. [ ![](https://www.gstatic.com/partners/badge/images/2025/PartnerBadgeClickable.svg) ](https://www.google.com/partners/agency?id=2988159402) [ ![](https://mail.rika.digital/images/partners/meta.png) ](https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&id=1296516583880410§ion=overview) [ ![](https://mail.rika.digital/images/partners/SolutionPartnerTierBadges_sm.png) ](https://ecosystem.hubspot.com/no/marketplace/solutions/rikadigital-com) [ ![](https://mail.rika.digital/images/partners/Digital%20Agency%20Partner.png) ](https://www.progress.com/partners/partner-locator/details/rika-digital?partnerId=001a000001iovEyAAI) Rika is a trading name of JK Digital Consulting Limited, registered in England & Wales, No 9980411, VAT No GB 250 1028 61 [ Privacy & Cookies ](https://mail.rika.digital/index.php?option=com_content&view=article&id=37&catid=2) [ Terms of Business ](https://mail.rika.digital/index.php?Itemid=326) [ Careers ](https://mail.rika.digital/index.php?option=com_content&view=article&id=84&catid=2) [ Our Brand ](https://hubs.ly/H0d4tnq0) [ Our Partners ](https://mail.rika.digital/index.php?Itemid=122) - [](https://www.linkedin.com/company/6409277/admin/updates/) - [](https://www.instagram.com/RIKADigital) - [](https://www.youtube.com/@Rika-digital) [ ![](https://mail.rika.digital/media/yootheme/cache/7a/drum-logo-7aee4f4a.png) ](https://www.thedrum.com/profile/rika) [ ![Gold award Drum](https://mail.rika.digital/images/brand-assets/awards.svg) ](https://www.thedrum.com/awards-case-study/why-rika-lent-its-expertise-maturing-kensington-mortgages-digital-estate) [ ![](https://mail.rika.digital/media/yootheme/cache/b7/AWARDS%20BADGE-FINALIST-b7b0cc6d.png) ](https://thedrumawards.com/live/en/page/agency-business-nominations#/agency-business/2025/excellence-in-client-relations/rika-caterham-pure-simple-partnership-a-collaboration-at-its-strongest) ![](https://mail.rika.digital/images/logo-w.svg)